© 2019 by Crook & Associates

PROSPECT INTELLIGENCE CENTER

Your company has a great story to tell. We will get your sales people in front of the right person, at the right company, at the right time so they can tell that story.

Internal Database Management

In addition to the Highly qualified leads, another major benefit from using our services is that we're continually uncovering key contacts at organizations that use what you sell. You can use this valuable data to nurture for when the time is right to engage. This dramatically increases the success of your other marketing efforts. Stay in front of key contacts so when the time is right, they'll think of you.

The phone works wonders in generating highly qualified leads. Whether we're calling a highly targeted prospect list, an internal marketing list, web leads, or a list you are planning to or have already mailed or emailed to. Nobody does it better than Crook & Associates.

Analysis of your company

We will take you through a detailed survey to learn about your company and offerings in order to maximize the results of our call campaign. We'll work together to uncover the most effective Call To Action to leverage on our call. Ultimately, our goal is to get your reps in front of the right person at a company that fits your capabilities.

The database you market to is the key driver of a successful marketing campaign. We will analyze your customer base to profile characteristics of your ideal customer (SIC/NAICS Code, annual revenue, employee count, facility sq. ft, etc). We then pull a list of companies (with target contacts), that fit your ideal customer profile. We strategize the best source for your data (D&B, RainKing, ZoomInfo, LinkedIn, Association lists, trade show lists, etc).

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Highly Qualified Leads

What is a Highly Qualified Lead? A decision maker at a company that uses what you sell and meets your revenue requirements, that is interested in speaking with your rep. This is where your sales people should be focusing their time and expertise. Working a pipeline that is consistently filled with highly qualified new business leads. It takes time to effectively prospect to new business customers. 

Selling to prospects is vastly different from selling to customers and referrals. Learn how to quickly create rapport and uncover pains/needs.

If you are looking to cost-effectively and quickly acquire new customers, we should talk.